The April 2019 Writing Show: How to Sell the Heck Out Of Your Book

So often, writers’ discussions center on craft. That’s the hard part, after all (and the fun part). But for April’s Writing Show, I wanted to tackle something even harder: successfully selling books. 

Jane Friedmanis a publishing superstar — if you’re a serious writer, you need to subscribe to her Electric Speed and Hot Sheet emails. Stacy Hawkins Adamsis an inspirational and women’s fiction author with a gift for connecting with her audience. And Chanel Cleeton, author of the new novel WHEN WE LEFT CUBA, had the best pre-order campaign I’ve seen: a collaboration with Besame Cosmetics and Fountain Bookstore to give all pre-order customers a vintage-inspired lipstick. Genius. (You know I bought one.) Our three speakers offered some of the most specific advice I’ve heard on enticing people to come to launches (give them a reason beyond just a reading), building a mailing list (it’s OK if you don’t send out a newsletter every week) and the value of being a BookBub Featured Deal. 

Missed the show? It’s not too late to follow these authors and watch what they do next. 

Reading at the 2019 RVA LitCrawl

It’s almost time for one of my favorite literary traditions: The RVA LitCrawl! This event began in 2017 with more than 70 writers from the region reading in cafes, galleries, shops, hotels, and hostels.

From the organizers: “Our goal is to celebrate the literary talent that resides in Richmond and to make connections with those who love to read. Join us for a celebration of fiction, nonfiction, and poetry that invites everyone to the writers’ table.  We’ll sweep through the many shops and restaurants in Carytown, where your favorite authors will share their work on social justice, women writing for women, literature for young people, LGBTQ+ lives, and much more.” 

Event Information

RVA LitCrawl 


Saturday, April 20, 2019 at 6:30 PM – 7:30 PM


Garden Grove Brewing & Urban Winery

3445 W Cary Street 

Richmond, VA 23221


Tel: (804) 918-6158

Google Map:,+Richmond,+VA+23221/@37.5548098,-77.4881487,17z/data=!3m1!4b1!4m5!3m4!1s0x89b113f1c2800d79:0xaeea43d86f3c7ce!8m2!3d37.5548098!4d-77.48596

Participating Authors

Clay Blancett,


Harry Kollatz Jr.


Jon Sealy


Melissa Scott Sinclair


About RVA LitCrawl 


The RVA LitCrawl is a two-day reading series that takes place in the creatively vibrant Richmond, Virginia. The event began in 2017 with over 70 published writers from the region reading at cafes, galleries, shops, hotels, and hostels.

Our goal is to celebrate the literary talent that resides in Richmond and to make connections with those who love to read. Join us for a celebration of fiction, nonfiction, and poetry that invites everyone to the writers’ table.  We’ll sweep through the many shops and restaurants in Carytown, where your favorite authors will share their work on social justice, women writing for women, literature for young people, LGBTQ+ lives, and much more. 

On Rejection

Asked to moderate a panel at the 2018 James River Writers conference, I called dibs on the topic nearest to my heart: “Bouncing Back From Rejection.”

This would be a great panel, I knew, welcomed and well-attended. Already I could think of a dozen questions I wanted to ask the speakers. My mind whirred… and then choked.

I had always imagined speaking about this topic from the other side, you see. I would succeed first, then reflect on the long years of rejection. Having crossed the dreary prairie of perseverance, I would deliver wisdom from the majestic book-contract butte. (In my mind, publishing is Nebraska.)

“See!” I would say. “I made it up here! So can you!”

But I’m still wading through the prairie. The grass is tall here; it’s hard to see. There are flies that bite.

So what could I say to other writers about bouncing back from rejection, when I did not yet have a tidy success story of my own?

Here it is: Learn to love it.

Love rejection.

I used to think these words were opposites. I actually have, deep in the file cabinet, two adjacent folders labeled LOVE and REJECTION, the buoyancy of the former intended to cancel out the lead weight of the latter. There is, for example, a picture of my pet chicken Loretta, drawn by my husband, which overpowers all the form rejections I received for my first novel.

But I don’t use those folders anymore.

I have learned that I can love rejection. You can too.

Rejection means you’re trying.

Rejection means you haven’t given up.

Rejection sometimes means you’re almost there.

Rejection can even beget love. I love St. Martin’s editor Alexandra Sehulster, who sent a rejection that actually included the words “fantastic” and “stunning,” a rejection that was so encouraging that I reread it sometimes when I need a boost.

I love my brilliant agent, Rosie Jonker, who has fielded many months of rejections — my rejections — and showed me how to use them as signposts as I struggled with revisions.

And I love my friends, writers and readers alike, who have been walking with me through this prairie for a decade now.
Last week, I was playing query-letter ping pong with a writing friend, batting drafts back and forth.

“Thanks for your company on my Road of Frustration,” my friend wrote.
“I know that road,” I replied. “There’s actually a park bench with my name engraved on it, right over there.”

You’re welcome to sit awhile. When you’re ready, get up and keep going.

On reading 1,987 pages of David Baldacci in 7 days

I was recently asked to interview bestselling author David Baldacci at the Library of Virginia Literary Awards Luncheon here in Richmond. The library was giving Baldacci a Lifetime Achievement award, and I would sit with him on stage and ask him about his writing process.

I was thrilled. The only problem was, the last Baldacci novel I’d read was Wish You Well, published in 2000. So I picked up the book that started his career in 1996, Absolute Power, as well as three newer releases: No Man’s Land, Memory Man and The Finisher. I tore through all four as the date of the interview approached. And I noticed a few things Baldacci does that help his stories succeed.

Good guys fall down. Bad guys stagger back to the straight path. In the first chapters of Absolute Power, it’s clear where the characters stand. Baddies include Chief of Staff Gloria Russell, who’s ruthless and calculating, and Secret Service Agent Bill Burton, a former good cop who’s now willing to commit heinous crimes. On the side of virtue are Jack Graham, a slobby but big-hearted former public defender, his old flame Kate Whitney, an idealistic prosecutor whose dad is a cat burglar, and dogged detective Seth Frank.

You know who you’re supposed to cheer for. Yet as the plot unfolds, Whitney betrays her own father, and Frank helps her do it. Russell is exposed as a failure as her machinations unravel. The true villain is revealed to be the president himself.

“I thought you were the good guys,” Jack Graham says to Burton in the climactic scene.
“So did I,” Burton replies.

Heroes’ own flaws redeem them. Amos Decker, the detective introduced in Memory Man, has an origin story as wild as something out of Marvel: he’s a former football player who took a hit to the head that gave him perfect, photographic memory. Now, if Decker were a lantern-jawed, steely-eyed guy, he would be boring. This book would be Cam Jansen and the Secret of the High School Massacre.

But that’s not who he is. Decker, because of the trauma he suffered when his family was killed, is a near-homeless, out-of-shape mess: “Bloated, dirty, wild-haired, bushy-bearded… Six-five and a blimp with bum knees. His gut was soft and pushed out, his arms and chest flabby, his legs two meat sticks. He could no longer see even his overly long feet.”

Decker’s physique mirrors his state of mind — Publishers Weekly aptly called him “a wounded bear of a detective.” And in the final confrontation, his own weight becomes the only weapon he has left, as he literally crushes his adversary to death. It’s great. It’s satisfying.

Characters’ decisions drive the action. Not one character in Absolute Power kicks back in the La-Z-Boy and lets things happen to them. In every chapter, they make momentous and risky decisions.

Chapter 1. Luther Whitney decides to stay, not run, when people enter the empty house he’s burgling.
Chapter 2. Chief of Staff Russell decides to cover up a murder involving the president.
Chapter 3. Luther, watching it all, decides not to intervene; he also decides to steal crucial evidence.
Chapter 4. Russell decides to keep the missing evidence a secret from the president.
Chapter 5. Luther decides to flee instead of asking his daughter for help.

The result is a plot in which the tension inevitably tightens, as characters paint themselves into tighter and tighter corners. This, I think, is how Baldacci successfully executes convoluted thrillers without outlining. He says he doesn’t know how his stories end until they end, but it’s a breathless ride all the way.

On meeting a death doula

Death doula Shelby Kirillin chats with client Kim McGaughey. (Photo by Julianne Tripp)

“I want people to understand that death gets beautiful,” Shelby Kirillin says. “Death is amazing.”

I recently began contributing to Richmond magazine’s Sunday Story, a series that highlights people doing extraordinary things in Richmond. That’s how I came to interview Shelby, an intensive-care nurse who has taken on a new role: helping terminally ill clients and families plan good, gentle and meaningful deaths.
All my interviews leave some lasting impression on me, but Shelby’s more than most. I’ll never think about dying in quite the same way.
The Angel of Death is surprisingly upbeat.

“I know death is sad, but what’s wrong with dying?” Shelby Kirillin says, green eyes alight. “It’s OK. We’re all going to do it.”

Kirillin is a death doula — someone who guides the dying, and their families, through the end of life.

“You have written so many amazing chapters,” she tells her clients. “Write your last chapter. Put an exclamation point at the end! Make it end in a crescendo. So many people, I feel like, choose death because it’s just better than the hell that they’re living.”


On reading other people’s letters

“I am so very sorry that I should have been obliged to let so long a time elapse without my being able to reply to your most kind letter…”

Isn’t that much more wonderful than “Sorry it’s taken me a while to get back to you…”?

I spent some time this week in the reading room at the Virginia Historical Society, sifting through the papers of Julia Gardiner Tyler, the tenth First Lady of the United States. I had no intention of conducting rigorous research, but rather hoped to hear Julia Tyler’s voice emerge from these letters, some 150 years old.

As an inexperienced researcher, I didn’t realize that most of the material would consist of letters to Julia instead of letters in her own hand. I also expected all of her correspondents to write in impeccable copperplate script; instead, I was baffled by their faded, sometimes hastily scrawled handwriting. Especially when they ran out of space and began cross-writing, as you see above.

I did, in the end, get a few glimpses of what Julia might have been like in life. Critical, for one thing. One letter from her 15-year-old granddaughter Julia Spencer, dated April 23, 1886, begins “My darling Marmee, I have received the dress and also letter, I think the dress lovely.” Someone — Julia Tyler, I think it’s safe to assume — has penciled in corrections to the spelling: carryed to carried, sollard to solid.

She was a tough, but loving mother. To her son John Alexander Tyler, she wrote: “Although you have shown such a want of honor respect and love for your mother… I cannot lay aside my duty to you…. so that your offenses in Richmond need not be talked of in the manner it would if it was known you had left me without my consent. … I hope you will have more regard for your Brother’s feelings than you have had for mine, and keep out of the company of the bad boys who drink play cards and have other bad vices.”

In another letter to John Alexander her tone is tender and anxious.

“I assure you no one will think of scolding you. We all know your motive was such a good one that we only praise your spirit and manliness so don’t let that fear make you hesitate to return. We all long to see you, and hear an account of your adventures. …. come quickly my dear dear son – JGT”

Both letters are undated, so I can only guess at the circumstances. Her son ran away to join the Confederate Army at 14 (and was rejected) — was that when she wrote her entreaty to come home? A seeker of adventure, he later served in the Confederate Navy and fought in the Franco-Prussian War. He died in New Mexico in 1883.

Heartbreak, anger, longing — so much is contained in these few scraps of paper, and so much more remains unsaid. I know Julia Tyler a little better now. Enough, anyway, to imagine her.