The April 2019 Writing Show: How to Sell the Heck Out Of Your Book

So often, writers’ discussions center on craft. That’s the hard part, after all (and the fun part). But for April’s Writing Show, I wanted to tackle something even harder: successfully selling books. 

Jane Friedmanis a publishing superstar — if you’re a serious writer, you need to subscribe to her Electric Speed and Hot Sheet emails. Stacy Hawkins Adamsis an inspirational and women’s fiction author with a gift for connecting with her audience. And Chanel Cleeton, author of the new novel WHEN WE LEFT CUBA, had the best pre-order campaign I’ve seen: a collaboration with Besame Cosmetics and Fountain Bookstore to give all pre-order customers a vintage-inspired lipstick. Genius. (You know I bought one.) Our three speakers offered some of the most specific advice I’ve heard on enticing people to come to launches (give them a reason beyond just a reading), building a mailing list (it’s OK if you don’t send out a newsletter every week) and the value of being a BookBub Featured Deal. 

Missed the show? It’s not too late to follow these authors and watch what they do next. 

Reading at the 2019 RVA LitCrawl

It’s almost time for one of my favorite literary traditions: The RVA LitCrawl! This event began in 2017 with more than 70 writers from the region reading in cafes, galleries, shops, hotels, and hostels.

From the organizers: “Our goal is to celebrate the literary talent that resides in Richmond and to make connections with those who love to read. Join us for a celebration of fiction, nonfiction, and poetry that invites everyone to the writers’ table.  We’ll sweep through the many shops and restaurants in Carytown, where your favorite authors will share their work on social justice, women writing for women, literature for young people, LGBTQ+ lives, and much more.” 

Event Information

RVA LitCrawl 


Saturday, April 20, 2019 at 6:30 PM – 7:30 PM


Garden Grove Brewing & Urban Winery

3445 W Cary Street 

Richmond, VA 23221


Tel: (804) 918-6158

Google Map:,+Richmond,+VA+23221/@37.5548098,-77.4881487,17z/data=!3m1!4b1!4m5!3m4!1s0x89b113f1c2800d79:0xaeea43d86f3c7ce!8m2!3d37.5548098!4d-77.48596

Participating Authors

Clay Blancett,


Harry Kollatz Jr.


Jon Sealy


Melissa Scott Sinclair


About RVA LitCrawl 


The RVA LitCrawl is a two-day reading series that takes place in the creatively vibrant Richmond, Virginia. The event began in 2017 with over 70 published writers from the region reading at cafes, galleries, shops, hotels, and hostels.

Our goal is to celebrate the literary talent that resides in Richmond and to make connections with those who love to read. Join us for a celebration of fiction, nonfiction, and poetry that invites everyone to the writers’ table.  We’ll sweep through the many shops and restaurants in Carytown, where your favorite authors will share their work on social justice, women writing for women, literature for young people, LGBTQ+ lives, and much more. 

On Rejection

Asked to moderate a panel at the 2018 James River Writers conference, I called dibs on the topic nearest to my heart: “Bouncing Back From Rejection.”

This would be a great panel, I knew, welcomed and well-attended. Already I could think of a dozen questions I wanted to ask the speakers. My mind whirred… and then choked.

I had always imagined speaking about this topic from the other side, you see. I would succeed first, then reflect on the long years of rejection. Having crossed the dreary prairie of perseverance, I would deliver wisdom from the majestic book-contract butte. (In my mind, publishing is Nebraska.)

“See!” I would say. “I made it up here! So can you!”

But I’m still wading through the prairie. The grass is tall here; it’s hard to see. There are flies that bite.

So what could I say to other writers about bouncing back from rejection, when I did not yet have a tidy success story of my own?

Here it is: Learn to love it.

Love rejection.

I used to think these words were opposites. I actually have, deep in the file cabinet, two adjacent folders labeled LOVE and REJECTION, the buoyancy of the former intended to cancel out the lead weight of the latter. There is, for example, a picture of my pet chicken Loretta, drawn by my husband, which overpowers all the form rejections I received for my first novel.

But I don’t use those folders anymore.

I have learned that I can love rejection. You can too.

Rejection means you’re trying.

Rejection means you haven’t given up.

Rejection sometimes means you’re almost there.

Rejection can even beget love. I love St. Martin’s editor Alexandra Sehulster, who sent a rejection that actually included the words “fantastic” and “stunning,” a rejection that was so encouraging that I reread it sometimes when I need a boost.

I love my brilliant agent, Rosie Jonker, who has fielded many months of rejections — my rejections — and showed me how to use them as signposts as I struggled with revisions.

And I love my friends, writers and readers alike, who have been walking with me through this prairie for a decade now.
Last week, I was playing query-letter ping pong with a writing friend, batting drafts back and forth.

“Thanks for your company on my Road of Frustration,” my friend wrote.
“I know that road,” I replied. “There’s actually a park bench with my name engraved on it, right over there.”

You’re welcome to sit awhile. When you’re ready, get up and keep going.

On reading 1,987 pages of David Baldacci in 7 days

I was recently asked to interview bestselling author David Baldacci at the Library of Virginia Literary Awards Luncheon here in Richmond. The library was giving Baldacci a Lifetime Achievement award, and I would sit with him on stage and ask him about his writing process.

I was thrilled. The only problem was, the last Baldacci novel I’d read was Wish You Well, published in 2000. So I picked up the book that started his career in 1996, Absolute Power, as well as three newer releases: No Man’s Land, Memory Man and The Finisher. I tore through all four as the date of the interview approached. And I noticed a few things Baldacci does that help his stories succeed.

Good guys fall down. Bad guys stagger back to the straight path. In the first chapters of Absolute Power, it’s clear where the characters stand. Baddies include Chief of Staff Gloria Russell, who’s ruthless and calculating, and Secret Service Agent Bill Burton, a former good cop who’s now willing to commit heinous crimes. On the side of virtue are Jack Graham, a slobby but big-hearted former public defender, his old flame Kate Whitney, an idealistic prosecutor whose dad is a cat burglar, and dogged detective Seth Frank.

You know who you’re supposed to cheer for. Yet as the plot unfolds, Whitney betrays her own father, and Frank helps her do it. Russell is exposed as a failure as her machinations unravel. The true villain is revealed to be the president himself.

“I thought you were the good guys,” Jack Graham says to Burton in the climactic scene.
“So did I,” Burton replies.

Heroes’ own flaws redeem them. Amos Decker, the detective introduced in Memory Man, has an origin story as wild as something out of Marvel: he’s a former football player who took a hit to the head that gave him perfect, photographic memory. Now, if Decker were a lantern-jawed, steely-eyed guy, he would be boring. This book would be Cam Jansen and the Secret of the High School Massacre.

But that’s not who he is. Decker, because of the trauma he suffered when his family was killed, is a near-homeless, out-of-shape mess: “Bloated, dirty, wild-haired, bushy-bearded… Six-five and a blimp with bum knees. His gut was soft and pushed out, his arms and chest flabby, his legs two meat sticks. He could no longer see even his overly long feet.”

Decker’s physique mirrors his state of mind — Publishers Weekly aptly called him “a wounded bear of a detective.” And in the final confrontation, his own weight becomes the only weapon he has left, as he literally crushes his adversary to death. It’s great. It’s satisfying.

Characters’ decisions drive the action. Not one character in Absolute Power kicks back in the La-Z-Boy and lets things happen to them. In every chapter, they make momentous and risky decisions.

Chapter 1. Luther Whitney decides to stay, not run, when people enter the empty house he’s burgling.
Chapter 2. Chief of Staff Russell decides to cover up a murder involving the president.
Chapter 3. Luther, watching it all, decides not to intervene; he also decides to steal crucial evidence.
Chapter 4. Russell decides to keep the missing evidence a secret from the president.
Chapter 5. Luther decides to flee instead of asking his daughter for help.

The result is a plot in which the tension inevitably tightens, as characters paint themselves into tighter and tighter corners. This, I think, is how Baldacci successfully executes convoluted thrillers without outlining. He says he doesn’t know how his stories end until they end, but it’s a breathless ride all the way.